Calculate ROAS for advertising campaigns.
Calculate and optimize your advertising campaign performance
Total revenue attributed to the ad campaign
Total amount spent on advertising
| Industry | Average ROAS | Good ROAS | Excellent ROAS |
|---|---|---|---|
| E-commerce | 4:1 | 6:1 | 10:1+ |
| SaaS | 3:1 | 5:1 | 8:1+ |
| Lead Generation | 5:1 | 7:1 | 12:1+ |
| Real Estate | 2:1 | 4:1 | 6:1+ |
| Automotive | 3:1 | 5:1 | 8:1+ |
Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising. It's calculated by dividing the revenue generated by the advertising campaign by the cost of that campaign.
ROAS = Revenue ÷ Ad Spend
Measures revenue per dollar spent on ads
Example: 4:1 ROAS = $4 revenue per $1 ad spend
Measures profit per dollar spent on ads
Example: 300% ROI = $3 profit per $1 ad spend
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