Calculate customer churn rate for business analytics.
Period for churn calculation
Total customers at the beginning of the period
Please enter a valid number of customers
Number of customers who cancelled or stopped purchasing
Cannot be negative
Cannot exceed starting customers
New customers acquired during the period
Average revenue per customer per period
Total expected revenue from average customer
Churn rate measures the percentage of customers who stop using your service.
Lower churn rates indicate better customer satisfaction and retention.
Industry benchmarks vary significantly across sectors and business models.
Churn Rate
churn rate
Rating:
Interpretation:
Recommendations:
Churn rate is the percentage of customers who stop using your product or service during a given time period.
It's a critical metric for subscription businesses and any company focused on customer retention.
Lower churn rates indicate better customer satisfaction and business health.
Revenue Impact: High churn directly reduces recurring revenue
Growth Efficiency: Affects customer acquisition ROI
Business Health: Indicates product-market fit and satisfaction
Excellent customer retention
Strong product-market fit
Sustainable growth model
High customer satisfaction
Acceptable for many industries
Room for improvement
Monitor trends closely
Focus on retention strategies
Concerning retention issues
May indicate product problems
Unsustainable growth
Immediate action required
Retention Rate: 100% - Churn Rate
Note: Don't include new customers acquired during the period in the denominator
Save your calculations and get detailed breakdowns
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